john b zelek

I’m a problem solver.

Math and science have always appealed to me for their ability to take raw data and find right answers. On the other end of the spectrum, music, photography, and art have also fascinated me for their intangible, emotional resonance.

These seemingly at odds interests led me to Industrial Design at the Georgia Institute of Technology where I focused on solving complex problems that don’t always have simple answers. Since then, I have had a number of different roles at vastly different companies, but am currently a Senior Creative for Soylent. I live in the Los Feliz neighborhood of Los Angeles, with several plants.

My goal is always to approach design problems with a marriage of classic problem solving and wild creativity. Through research, critical thinking, and a little bit of intuition, I uncover simple and practical solutions to problems, large and small, all while doing what I can to put more beautiful things into the world.